India’s largest medium operator, Bharti Airtel, is associate attempt|attempting} out an innovative advertising strategy in an exceedingly bid to woo customers to upgrade to its 4G services. the corporate is providing a free 4G SIM card with a supplement within the Mumbai edition of The Economic Times newspaper.
Existing Airtel subscribers will switch to 4G by exchange their SIM cards with the new one and registering their new variety with simply a SMS. Sources disclosed that Airtel had distributed over two hundred,000 SIM cards as a part of the campaign. whereas today’s campaign was restricted to The Economic Times in Mumbai, the corporate could try similar promotions in alternative Indian cities before long.
Bharti Airtel is that the largest mobile network operator in Bharat and also the step is being seen as a bid to consolidate its existing subscriber base earlier than the pan-India launch of 4G services from Reliance Jio that’s backed by one among India’s biggest business homes — Reliance Industries restricted.
Reliance Jio is promising 4G knowledge bundles at throwaway costs likewise as a much better network with wider coverage. it’s the sole carrier within the country to own dedicated 4G LTE spectrum across the country. Last Gregorian calendar month, the corporate switched on its services for over a hundred, staff and their families so as to check and optimize the network before it’s opened to everybody. The business launch is anticipated to happen inside consecutive number of months and analysts counsel it stands to vary the Indian medium business.
Meanwhile, Airtel has been making an attempt to require the primary mover advantage by luring customers with guarantees of higher decision quality and better knowledge speed. within the past, it’s offered home delivery of 4G SIMs likewise as partnering with brands like Samsung to modify new users to swap SIMs.
HINT: Last Gregorian calendar month, the corporate switched on its services for over a hundred,000 staff and their families so as to check and optimize the network before it’s opened to everybody.